Sosandar is the brainchild of Co-founders Julie Lavington and Ali Hall who after 20 years of working in fashion magazines, spotted a massive opportunity of a market of ecommerce savvy women who have graduated from throwaway fashion.

So they set up Sosandar from scratch targeting this frustrated, underserved customer base and In just 3 years Sosandar has gone from new start-up to £multi-million, stock market listed, triple digit growth business. Selling entirely own label product through its own website, Sosandar’s quality, trend-led, affordable clothes are adored by its ever-growing army of customers, influencers and celebrities alike.